Field Notes

Three Free AI Tools Worth a Product Manager’s Time

AI is still a buzzword. Many people cannot tell the difference between large language models and generative AI, and to use these tools for product management you do not really need to, unless you build AI products for a living.

The problem starts with exploring AI products, and it does not stop there, because new tools appear every day and new features every hour. If you try to keep up with every release, you stay abreast of the latest launches without ever getting good enough at any one tool to benefit from it. Because of the sheer number of these tools, at the moment you actually need one, it is very hard to recall the name of the thing you explored two weeks ago that is suddenly relevant. Google will only show you a page of results, so it rarely surfaces the platform that fits your specific need at the moment of need.

The way forward: below are a few resources I use regularly to generate real value. The links are unsponsored.

Tool 1: Ideogram (ideogram.ai). For finished mockups I use Figma, which needs specific, high-quality images. To generate images that contain exact text, in the font and colour combination I want, I use Ideogram. It does not claim ownership over user-generated content and does not restrict commercial use, which is a rare and welcome position.

Tool 2: Perplexity (perplexity.ai). This one is for research and learning, and it has largely replaced Google for me. It uses current web data, pulls from the top results, and gives you an easy-to-read summary of the key information with sources linked right there. You learn a topic quickly and can verify credibility on the spot, rather than scrambling across a hundred open tabs.

Tool 3: Presentations.ai. For decks whose data is already public, I use this instead of PowerPoint. PowerPoint makes you do the work of aligning images and text, and a single change can trigger a domino of further changes. If you have ever presented to executives, you know a deck goes through many revisions before the actual presentation. To make those changes fast and keep the result professional, I use Presentations.ai to pitch ideas and solutions.

A bonus for those who made it this far: Superhuman AI runs a daily newsletter that covers three to five AI tools and what they do. I keep them in a dedicated email folder so that, at the moment of need, I search my mail instead of Google. It helps me find my way back to the right tool faster, with more energy and less overwhelm.

If this is the kind of thinking you want more of, the newsletter goes out once a week: one field note, and nothing else.

The QA Stoic · Invite only

Ready to relocate your judgment?

A private program for QA professionals moving into product management. By application.

Apply to The QA Stoic